Instagram is still clobbering Snapchat, and it’s worse than we thought

Instagram Stories is still eating Snapchat alive, and we have fresh data to prove it.

Instagram’s Stories now have 250 million daily active users, up from 200 million in April, according to the company. At the same time, engagement with Snapchat Stories declined 50 percent in June compared with the same time last year, according to new numbers from social analytics company Delmondo.

“We saw a decline of 50 percent in average unique viewers per story from June 2016 to June 2017,” says Delmondo CEO Nick Cicero, who looked at engagement across 50,000 Snapchat Stories from brands, publishers, and other influencers. Read more…

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