There’s nothing quite like a clean slate – especially one that’s pre-populated with a generous helping of algorithmically generated spam.
Perhaps realizing that the News Feed has over the years morphed into a cluttered mess, Facebook has started testing an entirely new feed with a subset of its users.
After all, why have one feed when you can have two? Double the ad-serving pleasure, double the ad-revenue fun.
This new feed, identified by a rocket-ship logo, isn’t the same as your current stream of family-focused updates. Instead of pushing out every nut-bag conspiracy theory your former high school gym coach sees fit to share, it appears to exclusively focus on popular content tailored to your particular interests. Read more…