Condom manufacturer Durex stirred up the Indian web this morning with a tweet announcing its entry into a new product category – denim jeans.
Yes, you read that right. #DurexJeans is now a thing.
The jeans launch later this week and are being endorsed by Durex India’s brand ambassador – popular Bollywood actor Ranveer Singh.
And he gets to try the first pair, as the teaser revealed.