Pinterest Debuts Engagement Retargeting, Enhances Visitor Retargeting

Pinterest followed the ad-targeting features it introduced in June with new retargeting additions and improvements, announced Wednesday. The social network announced the debut of engagement retargeting, improvements to visitor retargeting and the renaming of lookalikes to actalikes. Product manager Frank Fumarola announced in a blog post that all of the new features are available via Ads Manager, and […]

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YouTube Brings D.C. to N.Y., L.A.

YouTube wants its creators to feel presidential. YouTube Spaces director of production and programming Chris D’Angelo said in a blog post that the Google-owned video-sharing site unveiled election-themed sets at its YouTube Space LA (Los Angeles) and YouTube Space New York for creators to take advantage of. So far, mitú, Nerdist, Key of Awesome, ABC News, Bernie Su […]

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The Pre-Roll Dilemma: Make Better Ads or Be Eaten By the Ad Blockers

Nothing causes a hair-pulling tantrum quite like a 30-second spot for Swiffer WetJet that interrupts site visitors from the central focus of their visit: the news video. It’s no wonder ad blocking and ad skipping have become so pervasive, rendering intrusive advertising methods obsolete. According to a recent survey by ORC International, in conjunction with ad-tech […]

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Netmarble Launches Final Shot on iOS, Android

Netmarble Games announced the launch of Final Shot on iOS and Android. The first-person shooter allows users to compete in real-time five-on-five multiplayer matches. Final Shot features three normal gameplay modes: team deathmatch, elimination and demolition. In addition, users can play in “hyper” team deathmatch battles, which include special boosters on the map. Elsewhere, the game allows users […]

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mixi Launches Marvel Tsum Tsum on iOS, Android in North America

Japanese social networking service mixi announced the launch of Marvel Tsum Tsum on iOS and Android. Developed by NHN PlayArt and published by XFLAG, a mixi game development studio, the line-drawing puzzle game allows players to complete levels by creating matches with characters from the Marvel universe. In Marvel Tsum Tsum, players are challenged to complete a different […]

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