Quick poll question: How many of you have signed up for a free software trial and then cancelled it after getting the welcome email? Most people have at least once. Mainly because the welcome email was just so awful that there’s no way the software could have been good, right? For SaaS companies, this can […]Read more "The Top 3 Ways to Get Your SaaS Customers to Open Your Emails"
35 million people run into a Facebook email and password login roadblock on iOS each day, and over half of them bounce. That’s why Facebook confirms to me that it’s testing a new tool that lets users log in to Facebook on Safari with one tap, rather than having to type in their credentials — […]Read more "Facebook Fuels Ad Tracking By Nagging App Users To Instantly Log In On Safari"
A startling 94% of companies claim that personalization is a key component of their success. Meanwhile, 56% of consumers would happily purchase from a company that provides a good – not even great – personalized experience. Those kinds of statistics aren’t just impressive, they’re actually driving a new form of content development: adaptive content. This […]Read more "Are You Ready for the Future of Adaptive Content?"
Facebook today detailed plans for its solar-powered, laser-connected, Internet-beaming Aquila drones, but confirmed it’s not going to compete with Internet Service Providers. “Our intention is not to be an operator” Facebook’s VP of engineering Jay Parikh told an assembly of reporters. “We’re not going to be ‘Facebook ISP.’” Read MoreRead more "Facebook Won’t Be An ISP, But Built An Internet-Shooting Drone For Carriers"